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Review Article
- Public health agencies’ use of social media for communication during pandemics: a scoping review of the literature
- Babatunde Abiodun Balogun, Anne Hogden, Nenagh Kemp, Lin Yang, Maria Agaliotis
- Osong Public Health Res Perspect. 2023;14(4):235-251. Published online August 9, 2023
- DOI: https://doi.org/10.24171/j.phrp.2023.0095
- 1,697 View
- 147 Download
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Graphical Abstract
Abstract
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- Public health agencies (PHAs) have increasingly incorporated social media into their communication mix during successive pandemics in the 21st century. However, the quality, timing, and accuracy of their health messages have varied significantly, resulting in mixed outcomes for communication, audience engagement, and pandemic management. This study aimed to identify factors influencing the effectiveness of pandemic-related health messages shared by PHAs on social media and to report their impact on public engagement as documented in the literature. A scoping literature review was conducted following a predefined protocol. An electronic search of 7 relevant databases and 5 grey literature repositories yielded 9,714 papers published between January 2003 and November 2022. Seventy-three papers were deemed eligible and selected for review. The results underscored the insufficiency of social media guidance policies for PHAs. Six themes were identified: message source, message topic, message style, message timing, content credibility and reliability, and message recipient profile. These themes encompassed 20 variables that could inform PHAs’ social media public health communication during pandemics. Additionally, the findings revealed potential interconnectedness among the variables, and this study concluded by proposing a conceptual model that expands upon existing theoretical foundations for developing and evaluating pandemic-related health messaging.
Brief Report
- Lyme Disease and YouTubeTM: A Cross-Sectional Study of Video Contents
- Corey H. Basch, Lindsay A. Mullican, Kwanza D. Boone, Jingjing Yin, Alyssa Berdnik, Marina E. Eremeeva, Isaac Chun-Hai Fung
- Osong Public Health Res Perspect. 2017;8(4):289-292. Published online August 31, 2017
- DOI: https://doi.org/10.24171/j.phrp.2017.8.4.10
- 4,642 View
- 31 Download
- 12 Crossref
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Abstract
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Supplementary Material Objectives Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTubeTM videos. In this study, we investigated if the contents of Lyme disease-related YouTubeTM videos varied by their sources.
Methods Most viewed English YouTubeTM videos (n = 100) were identified and manually coded for contents and sources.
Results Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13–52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23–25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52–39.05).
Conclusion A majority of the most popular Lyme disease-related YouTubeTM videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTubeTM celebrities to co-develop educational videos may be a future direction.
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Citations
Citations to this article as recorded by
- Identifying Trusted Sources of Lyme Disease Prevention Information Among Internet Users Connected to Academic Public Health Resources: Internet-Based Survey Study
Heather L Kopsco, Rayda K Krell, Thomas N Mather, Neeta P Connally
JMIR Formative Research.2023; 7: e43516. CrossRef - Identifying Potential Lyme Disease Cases Using Self-Reported Worldwide Tweets: Deep Learning Modeling Approach Enhanced With Sentimental Words Through Emojis
Elda Kokoe Elolo Laison, Mohamed Hamza Ibrahim, Srikanth Boligarla, Jiaxin Li, Raja Mahadevan, Austen Ng, Venkataraman Muthuramalingam, Wee Yi Lee, Yijun Yin, Bouchra R Nasri
Journal of Medical Internet Research.2023; 25: e47014. CrossRef - Approaches to Research Ethics in Health Research on YouTube: Systematic Review
Joshua P Tanner, Courtney Takats, Hannah Stuart Lathan, Amy Kwan, Rachel Wormer, Diana Romero, Heidi E Jones
Journal of Medical Internet Research.2023; 25: e43060. CrossRef - Leveraging machine learning approaches for predicting potential Lyme disease cases and incidence rates in the United States using Twitter
Srikanth Boligarla, Elda Kokoè Elolo Laison, Jiaxin Li, Raja Mahadevan, Austen Ng, Yangming Lin, Mamadou Yamar Thioub, Bruce Huang, Mohamed Hamza Ibrahim, Bouchra Nasri
BMC Medical Informatics and Decision Making.2023;[Epub] CrossRef - Assessing Public Tick Identification Ability and Tick Bite Riskiness Using Passive Photograph-Based Crowdsourced Tick Surveillance
Heather L Kopsco, Roland J Duhaime, Thomas N Mather, Holly Gaff
Journal of Medical Entomology.2021; 58(2): 837. CrossRef - Spray Safe, Play Safe: Story-Based Films Increase Homeowner Confidence About Backyard Tick Management
Victoria L Hornbostel, Rayda K Krell, Jennifer J Reid, Brittany L Schappach, Scott Volpe, Neeta P Connally, Holly Gaff
Journal of Medical Entomology.2021; 58(2): 857. CrossRef - Cross‐sectional study on the quality of oral lichen planus videos on YouTube™
Antonio Romano, Dorina Lauritano, Fausto Fiori, Marco Di Petrillo, Iquebal Hasan, Alberta Lucchese, Rosario Serpico, Dario Di Stasio
Journal of Oral Pathology & Medicine.2021; 50(2): 220. CrossRef - Experience and knowledge of Lyme disease: A scoping review of patient-provider communication
Anna T. Nesgos, Laura C. Harrington, Emily M. Mader
Ticks and Tick-borne Diseases.2021; 12(4): 101714. CrossRef - The Coronavirus Intervention in Ethiopia and the Challenges for Implementation
Hagos Nigussie
Frontiers in Communication.2021;[Epub] CrossRef - Lyme disease prevention: A content analysis of Canadian patient group and government websites
Audrey‐Ann Journault, Lucie Richard, Cécile Aenishaenslin
Zoonoses and Public Health.2020; 67(2): 177. CrossRef - Mapping tweets to a known disease epidemiology; a case study of Lyme disease in the United Kingdom and Republic of Ireland
John S.P. Tulloch, Roberto Vivancos, Rob M. Christley, Alan D. Radford, Jenny C. Warner
Journal of Biomedical Informatics.2019; 100: 100060. CrossRef - Eastern Equine Encephalitis and YouTube videos: A content analysis
Corey H. Basch, Elizabeth B. Blankenship, Isaac Chun-Hai Fung, Christina C. Yarborough, R. Christopher Rustin, Jingjing Yin
Infection, Disease & Health.2018; 23(4): 197. CrossRef
- Identifying Trusted Sources of Lyme Disease Prevention Information Among Internet Users Connected to Academic Public Health Resources: Internet-Based Survey Study
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