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Original Article
Community-Based Risk Communication Survey: Risk Prevention Behaviors in Communities during the H1N1 crisis, 2010
Soo Jeong Kima, Jin A. Hana, Tae-Yong Leeb, Tae-Yoon Hwangc, Keun-Sang Kwond, Ki Soo Parke, Kyung Jong Leef, Moon Shik Kimg, Soon Young Leea
Osong Public Health and Research Perspectives 2014;5(1):9-19.
DOI: https://doi.org/10.1016/j.phrp.2013.12.001
Published online: January 10, 2014

aDepartment of Preventive Medicine and Public Health, Ajou University School of Medicine, Suwon, Korea

bDepartment of Preventive Medicine and Public Health, School of Medicine, Chungnam National University, Gwangju, Korea

cDepartment of Preventive Medicine and Public Health, College of Medicine, Yeungnam University, Daegu, Korea

dDepartment of Preventive Medicine, Chonbuk National University Medical School, Jeonju, Korea

eDepartment of Preventive Medicine, School of Medicine, Gyeongsang National University, Jinju, Korea

fDepartment of Occupational and Environmental Medicine, Ajou University School of Medicine, Suwon, Korea

gGraduate School of Public Health, Ajou University, Suwon, Korea

∗Corresponding author. solee@ajou.ac.kr
• Received: November 27, 2013   • Revised: December 20, 2013   • Accepted: December 26, 2013

© 2014 Published by Elsevier B.V. on behalf of Korea Centers for Disease Control and Prevention.

This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

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  • Objectives
    The present study aimed to investigate the prevalence of and factors associated with H1N1 preventive behaviors in a community-based population.
  • Methods
    A cross-sectional study was conducted in three urban and two rural communities in Korea. Interviews were conducted with 3462 individuals (1608 men and 1854 women) aged ≥ 19 years during February–March 2010. Influenza-related information including anxiety, preventive behaviors and their perceived effectiveness, vaccination status, past influenza-like illness symptoms, and sources of and trust in information was obtained.
  • Results
    Among 3462 participants, 173 reported experiencing influenza-like illness symptoms within the past 12 months. The mean H1N1 preventive behavior score was 25.5 ± 5.5 (out of a possible 40). The percent of participants reporting high perceived effectiveness and high anxiety was 46.2% and 21.4%, respectively. After controlling for potential confounders, H1N1 preventive behavior scores were predicted by a high (β = 3.577, p < 0.001) or moderate (β = 2.529, p < 0.001) perception of their effectiveness. Similarly, moderate (β = 1.516, p < 0.001) and high (β = 4.103, p < 0.001) anxiety scores predicted high preventive behavior scores.
  • Conclusion
    Effective methods of promoting population behavior change may be nationwide campaigns through mass media, as well as education and promotion by health care providers and broadcasters.
On April 24, 2009 the World Health Organization (WHO) announced that it had received reports from Mexico and North America of a new form of influenza-H1N1 [1]. On June 11, 2009 WHO declared a Phase-6 influenza pandemic. This was revised to a postpandemic phase on August 10, 2009 [2]. At that time, the H1N1 virus had taken on the behavior of a seasonal influenza virus, and community-wide immunity had increased following good vaccination coverage in many countries [3,4]. However, WHO emphasized the need for continuous surveillance of people with respiratory disease, vaccination of high-risk people, and clinical management of serious cases and high-risk people [2].
The first definite H1N1 diagnosis occurred in Korea on May 1, 2009 and the first death occurred on August 15, 2009. By June 12, 2010 there were a total of 263 H1N1 case-fatalities. Although the Korea Center of Disease Control and Prevention (KCDC) downgraded the pandemic alert from “serious” to “attention” 5 months after the influenza was first reported in Korea, they recommend a continuation of preventive behaviors such as hand washing, using a tissue when coughing or sneezing, and reducing outings when experiencing respiratory symptoms. These recommendations, which were disseminated through the mass media, were given because the spread of influenza A/H1N1 virus and prevalence of influenza-like illnesses (ILI) had recently increased [2,5].
People may be more likely to adhere to public health recommendations if they believe that the recommended behaviors are effective [6–8], they perceive that they have a high likelihood of being affected by the disease [7–9], they recognize that the illness has severe results [7,8], they believe that the illness is difficult to treat [8,10], or that the government is providing understandable and sufficient information about the outbreak and can be trusted to control the spread of infection [9,14]. Behavioral changes may also be associated with higher levels of anxiety or worry [6,11].
In a Korean survey it was found that 76.6% of hospital employees and 65.9% of outpatients engaged in severe acute respiratory syndrome (SARS) preventive behaviors [5]. However, those results may not be generalizable to the Korean public, because hospital employees and outpatients are a more sensitive population. In the UK, < 40% of the public followed the recommended guidelines for preventing swine influenza during the outbreak [8]. There are few data on the associations between H1N1-related preventive behaviors, their perceived effectiveness, and anxiety that account for possible confounding by household, health behavior, and ILI factors in a nationally representative Korean population [5,8]. Therefore, we investigated the prevalence of, and factors associated with, the recommended influenza preventive behaviors in a community-based population sample.
2.1 Study population
The study population was drawn from the Community Health Survey (CHS), which is a community-based cross-sectional survey spanning 168 urban and 85 rural areas throughout Korea. The CHS used a two-stage sampling process. The first stage was to apply a probability proportional to size sampling strategy (to select primary sampling units) and the second stage was to apply systematic sampling (selecting households). The sampling frame was based on 2009 Resident Registration Data. There were 22,088 primary sampling units, each containing five households. Thus 110,440 households were selected for interviews, and 230,716 individuals (107,080 men and 123,636 women) aged ≥ 19 years completed the interview-based survey. For this study, an additional survey was conducted on residents of three urban and two rural areas that were randomly selected from the CHS. There were 300 primary sampling units, each containing five households. Thus 1500 households were selected for interviews, and 3462 individuals (1608 men and 1854 women) aged ≥ 19 years completed the additional survey. The survey was conducted during February–March 2010. All participants gave their written informed consent. The study protocol was approved by the Institutional Review Board of the KCDC.
2.2 Questionnaires
The CHS used comprehensive questionnaires including information on household (region, number living in household, number of generations living in household, type of household, monthly income), general participant characteristics (sex, age, marital status, education, occupation), health behaviors (smoking, alcohol consumption, physical activity), health screening and vaccination, morbidity and medical service use, injury, accidents, and poisoning, activity limitations, quality of life, and health center use. For this study, an additional questionnaire included influenza-related items (ILI, preventive behaviors and their perceived effectiveness, vaccination status, and sources of and trust in information).
Participants were asked eight questions about their H1N1 preventive behavior in the past 12 months, six questions about their perceptions of the effectiveness of these behaviors, and six questions about their H1N1-related anxiety (see Table 1). Responses to each item were indicated on a five-point severity scale: strongly agree (5), tend to agree (4), neither agree nor disagree (3), tend to disagree (2), or strongly disagree (1). Preventive behaviors, perceived effectiveness, and anxiety scores were calculated by summing the scores for each category. Perceived effectiveness and anxiety scores were divided into three groups: low (6–17), moderate (18–23), or high (24–30).
2.3 Statistical analysis
Participants' CHS data (household, general characteristics, health behaviors, history of disease, quality of life) and H1N1 survey data were merged for analysis. Mean behavior scores by general characteristics and influenza-related information were analyzed using t test and analysis of variance. Multiple linear regression was used to evaluate the impact of general characteristics and influenza-related factors on preventive behaviors.
All p values are two-tailed, with p < 0.05 considered statistically significant. All statistical analyses were conducted using SPSS version 17.0 (SPSS Korea DataSolution, Chicago, IL, USA).
3.1 Prevalence of illness-like-influenza and H1N1
Table 2 presents the characteristics of the study population. Among the 3462 participants, there were more women (53.6%) than men (46.4%). The mean participant age was 50.5 ± 16.9 years. More of the participants were from urban areas (57.4%) than from rural areas (42.6%). Similar symptoms to those of H1N1 had been experienced by 5.0% of the participants (4.5% of men and 5.4% of women). High perceived effectiveness was reported by 46.2%, and high anxiety by 21.4% of the participants. Of the 3462 participants, 173 (5.0%) had experienced symptoms similar to those of H1N1 in the past 12 months, and 36 had physician-confirmed H1N1 (Figure 1).
3.2 Preventive behaviors, perceived effectiveness, and anxiety
The most prevalent preventive behavior was frequent hand washing, at 70.3%. The least prevalent of the eight preventive behaviors was frequently cleaning potentially infectious things such as doorknobs, at only 19.2%. Most participants (86.0%) believed that regular hand washing with soap and water is an effective influenza-prevention strategy, whereas only 51.0% believed that avoiding hospitals and general practices is an effective influenza-prevention strategy. A little more than half the participants (53.7%) were worried that they might become infected with H1N1 influenza, whereas only 33.7% were worried that there might not be enough vaccines for everyone (Table 1).
Differences in preventive behavior, perceived effectiveness, and anxiety scores between groups of participant characteristics were evaluated (Table 3). Clear differences were identified among sexes (women > men), regions (urban > rural), education groups (≥ 13 years > 7–12 years > 1–6 years > 0), and housing types (apartment > house).
3.3 Factors associated with H1N1 preventive behavior scores
Finally, we evaluated the factors associated with the preventive behavior scores using multiple linear regression models. In particular, we aimed to evaluate the independent effects of perceived effectiveness and anxiety on the scores. Model 1 included general participant characteristics as independent variables. Model 2 was the same as Model 1, with the addition of health behaviors and physician-diagnosed chronic diseases. In Model 3, ILI, perceived effectiveness, and anxiety were added to the suite of variables included in Model 2. All of the models were statistically significant, and the adjusted R2 values were 0.227, 0.239, and 0.367 respectively. Sex, region, age, marital status, housing, and education (≥ 7 years) were significant predictors of behavior scores in all models (all p < 0.05). After controlling for these variables, moderate (β = 2.529, p < 0.001) and high (β = 3.577, p < 0.001) perceived effectiveness scores were associated with higher preventive behavior scores. Similarly, moderate (β = 1.516, p < 0.001) and high (β = 4.103, p < 0.001) anxiety scores were associated with higher preventive behavior scores (Table 4).
Additionally, we surveyed H1N1 information channels, and the participants trust in them (Figure 2). Most participants (88.5%) obtained H1N1 information through media such as TV, radio, and newspapers. However, this the most trusted source of information for only 29.9% of participants. The highest proportion of trust (37.7%) was in information from health care providers (Figure 2).
In this large cross-sectional study spanning several communities, we observed a low prevalence of past ILI symptoms (5.0%) and a considerable rate of definite diagnosis (20.0%). Higher perceived efficacy and higher anxiety were associated with higher preventive behavior scores.
The prevalence of ILI symptoms significantly differed according to region, age, and anxiety level. Consistent with the KCDC statement that the occurrence of influenza is concentrated in young adults [2], the prevalence of ILI symptoms was highest in participants aged 19–29 years, at 8.5% (χ2 = 21.822, p = 0.001). The prevalence of ILI symptoms in the past 12 months was higher among those in the high anxiety group (7.4%) than that in the low (4.0%) or moderate (4.7%) anxiety groups (χ2 = 12.471, p = 0.002).
The WHO emphasized that hand washing is a very important action that can control the prevalence of influenza [12]. A recent randomized trial showed that a combination of facemasks and hand hygiene among the contacts of influenza cases reduces transmission within 36 hours of the onset of symptoms [13]. In our study, 70.3% of respondents said that during the H1N1 pandemic they washed their hands with soap more often than usual, 19.2% said that they often cleaned frequently touched surfaces such as doorknobs, 22% said that they reduced their use of public transport, and 31% said that they avoided crowded places. Our participants also showed a high level of behavioral compliance, i.e., they put what they said into practice. In a cross-sectional telephone survey spanning the UK, only 28.1% of respondents said that they washed their hands with soap more often than usual during the H1N1 pandemic, whereas 17.3% responded that they often cleaned frequently touched surfaces such as doorknobs, and only 3.7% said that they avoided crowded places [8]. In our study, 2679 (77.4%) respondents said that they put at least one of the eight preventive actions into practice (“strongly agree” or “tend to agree”) and 275 (7.9%) said that they performed all eight actions. In the UK-based study, 4.9% of respondents performed at least one of six avoidance behaviors and 37.8% performed at least one of three recommended behaviors [8]. The results of that study differed from ours in that most of their respondents (62.0%) said that they did not perform any of the preventive actions. The discrepancies between the two study results can be first explained by ethnic differences in the study populations. Although our study population was all Korean and thus difficult to compare with other ethnicities, the UK-based study made a distinction between white and other ethnicities. Although most of their respondents were white (92.6%), the people in the “other” category were 3.2 times more likely to put the recommended behaviors into practice, and 4.1 times more likely to carry out avoidance behaviors than the white respondents. Second, there is a difference in the survey methods used between the two studies. Our study was based on face-to-face interviews and the study in the UK was based on telephone interviews. Third, considering that all of the studied countries conducted extensive nationwide campaigns about the recommended behaviors, the differences between the two results may be partly explained by differences in perceived effectiveness and anxiety between the study populations. Risk perceptions are defined by the perceived seriousness of a health threat and perceived personal vulnerability [14]. During the H1N1 epidemic in Hong Kong, only 26.8% of respondents believed that they might become infected with the virus [10]. Similarly, a study showed that although 43% of respondents thought that becoming infected with the H1N1 influenza would severely affect their health, only 21% of them thought that they might become infected [14]. In our study, although 33% of respondents thought that becoming infected with the H1N1 influenza would severely affect their health, a comparatively high 54% of the respondents believed they might become infected.
Various studies have revealed that the higher the perceived effectiveness and anxiety the higher the behavioral compliance for preventive measures [7–9,11,15]. Consistent with these studies, we found that after controlling for personal characteristics (sex, region, age, marital status, income, education level, housing, number of family aged > 19 years, ILI, health behaviors, and physician-diagnosed chronic disease), the preventive behavior scores of the groups with moderate and high perceived effectiveness were higher than that of the low group by 2.5 points and 3.6 points, respectively. The groups with moderate and high anxiety had 1.5 points and 4.1 points higher behavioral scores than the low group, respectively.
Recommendations (“Do”) are more helpful than prohibitions (“Don't…”) for changing people's behavior. Although actions such as washing one's hands can be a bit of an inconvenience, they are generally easy to put into practice and easy for each individual to control, allowing them to perceive the benefits of their actions. To promote population behavioral changes, it is important for the mass media to provide prompt and accurate information. According to a previous study, 90.5% of participants received daily information about SARS during the Hong Kong epidemic. The most common source of information was TV (89.8%) followed by newspapers (71.1%), and radio (27.1%) [6]. We had similar findings, in that most of our participants (88.5%) said that they obtained information from the TV, radio, and newspapers. Among our participants, 37.7% placed the most amount of trust in information from health care providers, 29.9% in broadcasters, and 19.9% in the government, which demonstrates the need for interventions from these groups (Figure 2).
Our study's strengths include its nationally representative population, its large sample size and its use of comprehensive and detailed information obtained from the CHS. However, our study also has several limitations. First, recall bias may be present as the participants were asked about their past behaviors. The survey was conducted during February–March 2010 about experiences in 2009. Second, we did not examine behavioral changes during different stages of the pandemic. Although behaviors may change according to the different stages, it can be assumed that because we conducted our survey in 2010 we surveyed behavioral patterns at stage 6, i.e., the final stage. Third, we were unable to fully explore the effects of having experienced ILI symptoms on the uptake of preventive behaviors because they were experienced by so few of the participants. Although Model 3 showed significantly higher behavioral scores among people who had experienced symptoms similar to those of H1N1 (p = 0.022), these results require further study.
Consistent with the findings of other studies, we found that individuals show higher behavioral compliance when the perceived effectiveness of these measures and H1N1-related anxiety levels are higher. We need to increase the understanding of the effectiveness of preventive measures, and facilitate a realistic perception of personal risk of becoming infected with H1N1 among people with the following characteristics: male, living in a rural area, single, uneducated, living in a house, and poor engagement in health behaviors. This study suggests that the most effective methods for increasing behavioral compliance may be nationwide campaigns through mass media (TV, radio, and newspapers) as well as education and promotion by health care providers and broadcasters.
None to declare.
Acknowledgements
This study was supported by a grant from the Korean Ministry of Health. We would like to thank the participants for their time and effort. We are also grateful to Edanz for language editing.

This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Figure 1
Flow chart of prevalence of illness-like-influenza and H1N1.
gr1
Figure 2
Pie charts of (A) sources of information on H1N1 and (B) the proportion of participants who place the most trust in each source.
gr2
Table 1
H1N1 preventive behavior, perceived effectiveness, and related anxiety
Question Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree
Preventive behavior
I have frequently washed my hands. a 601 (17.4) 1829 (52.9) 824 (23.8) 199 (5.8) 7 (0.2)
I have not touched my mouth and nose with dirty hands.b 370 (10.7) 1495 (43.2) 1230 (35.5) 353 (10.2) 12 (0.3)
I have checked my temperature and observed symptoms such as cough, sore throat and so on.b 232 (6.7) 953 (27.5) 1256 (36.3) 878 (25.4) 141 (4.1)
I have coughed or sneezed while concealing my mouth or nose with a tissue.a 246 (7.1) 953 (27.5) 1246 (36.0) 918 (26.5) 98 (2.8)
I have frequently cleaned potentially infectious things that I might touch like door knobs.b 131 (3.8) 533 (15.4) 1412 (40.8) 1171 (33.9) 212 (6.1)
I have reduced my use of public transportation.b 194 (5.6) 576 (16.6) 1266 (36.6) 1301 (37.6) 124 (3.6)
I have frequently purified the air of a room.b 322 (9.3) 1206 (34.9) 1252 (36.2) 623 (18.0) 55 (1.6)
I avoided crowded places.a 242 (7.0) 836 (24.2) 1321 (38.2) 985 (28.5) 75 (2.2)
Perceived efficacy: I believe that … reduces risk of catching H1N1 influenza
Reducing the number of people you meet over a day 437 (12.6) 1481 (42.8) 1065 (30.8) 448 (12.9) 31 (0.9)
Avoiding public transport 444 (12.8) 1430 (41.3) 1138 (32.9) 416 (12.0) 34 (1.0)
Cleaning or disinfecting things you might touch 548 (15.8) 1727 (49.9) 937 (27.1) 228 (6.6) 21 (0.6)
Washing your hands regularly with soap and water 1061 (30.6) 1918 (55.4) 406 (11.7) 70 (2.0) 7 (0.2)
Wearing a facemask when out in public 794 (22.9) 1685 (48.7) 731 (21.1) 208 (6.0) 44 (1.3)
Avoiding hospitals and general practices 463 (13.4) 1302 (37.6) 1079 (31.2) 554 (16.0) 64 (1.8)
Anxiety
I was worried that I might be infected with the H1N1 influenza. 377 (10.9) 1483 (42.8) 877 (25.3) 681 (19.7) 43 (1.2)
I worried that there may not be enough medication for everyone. 228 (6.6) 1026 (29.6) 1113 (32.1) 1022 (29.5) 73 (2.1)
I was worried that once you become infected it will get worse and may lead to death. 259 (7.5) 943 (27.2) 1051 (30.4) 1103 (31.9) 106 (3.1)
I worried that there may not be enough vaccines for everyone. 211 (6.1) 954 (27.6) 1152 (33.3) 1065 (30.8) 79 (2.3)
I worried that this nationwide disease may cause a socio-economic disaster. 224 (6.5) 1074 (31.0) 1252 (36.2) 835 (24.1) 76 (2.2)
Overall, how worried were you? 333 (9.6) 1031 (29.8) 1396 (40.3) 651 (18.8) 50 (1.4)

Values are expressed as n (%).

aGovernment recommended behaviors.

bGeneral preventive behaviors.

Table 2
Participant characteristics
n (%) or Mean ± SD
Sex Men 1608 (46.4)
Women 1854 (53.6)
Region Urban 1988 (57.4)
Rural 1474 (42.6)
Age, y 19–29 412 (11.9)
30–39 587 (17.0)
40–49 760 (22.0)
50–59 601 (17.4)
60–69 557 (16.1)
≥ 70 545 (15.7)
Marital status Single (not married, divorced, widowed) 1004 (29.0)
Married 2456 (71.0)
Income, US$ ≤ 1000 786 (24.8)
1001–2000 651 (20.5)
2001–3000 667 (21.0)
≥ 3001 1071 (33.7)
Education, y 0 436 (12.6)
1–6 708 (20.5)
7–12 1560 (45.1)
≥ 13 757 (21.9)
Housing House 2535 (73.2)
Apartment 927 (26.8)
No. of family aged >19 y 1 195 (5.6)
2 1640 (47.4)
3 862 (24.9)
4 534 (15.4)
≥ 5 231 (6.7)
Health behaviors Smoking Ever 1254 (36.3)
Never 2205 (63.7)
Binge drinkinga Yes 262 (7.6)
No 3200 (92.4)
Physical activityb Yes 771 (22.3)
No 2690 (77.7)
No. of times teeth brushed/d 0 91 (2.6)
1 1916 (55.3)
2 440 (12.7)
3 1476 (42.6)
≥ 4 383 (11.1)
Subjective health status Good 1506 (43.5)
Moderate 1224 (35.4)
Poor 732 (21.1)
Physician-diagnosed chronic disease, yes Hypertension 655 (18.9)
Diabetes mellitus 249 (7.2)
Rhinitis 238 (6.9)
Influenza-like illness Yes 173 (5.0)
No 3289 (95.0)
Preventive behavior 25.5 ± 5.5
Perceived efficacy 22.3 ± 4.1
Anxiety 19.0 ± 4.8

Values are expressed as means ± standard deviation, or n (%).

aGoing for a drink ≥ 2 times/week and drinking ≥ 7 (men) or ≥ 5 (women) glasses each time, during the past 12 months.

bEither vigorous exercise for ≥ 20 minutes on ≥ 3 of the previous 7 days, or moderate exercise for ≥ 30 minutes on ≥ 5 of the previous 7 days.

Table 3
Preventive behavior, perceived effectiveness and anxiety by participant characteristic groups
Preventive behavior Perceived efficacy Anxiety
Sex Men 24.6 ± 5.2 21.9 ± 4.1 18.5 ± 4.7
Women 26.2 ± 8.9 22.5 ± 4.1 19.5 ± 4.8
t −8.5*** −4.3*** −6.2***
Region Urban 27.0 ± 5.3 21.7 ± 4.1 19.5 ± 5.1
Rural 23.4 ± 5.0 23.1 ± 4.0 18.4 ± 4.3
t 20.1*** −9.9*** 7.1***
Age, y 19–29 26.7 ± 5.1 22.6 ± 4.4 19.9 ± 4.6
30–39 27.8 ± 5.5 23.2 ± 4.1 20.0 ± 4.8
40–49 26.2 ± 5.5 22.4 ± 4.3 19.4 ± 4.7
50–59 24.7 ± 5.0 21.9 ± 4.0 18.6 ± 4.7
60–69 24.3 ± 5.1 21.9 ± 4.0 18.5 ± 4.8
≥ 70 23.1 ± 5.2 21.5 ± 3.9 17.7 ± 4.9
F 60.7*** 12.1*** 19.3***
Marital status Single (not married, divorced, widowed) 24.7 ± 5.4 22.1 ± 4.1 18.6 ± 4.8
Married 25.8 ± 5.5 22.3 ± 4.1 19.2 ± 4.8
t −5.2*** −1.0 −3.0**
Income, $ ≤ 1000 24.4 ± 5.6 21.6 ± 4.1 18.0 ± 5.0
1001–2000 25.3 ± 5.1 22.5 ± 3.9 18.7 ± 4.9
2001–3000 26.3 ± 5.4 22.4 ± 4.2 19.7 ± 4.7
≥ 3001 25.8 ± 5.6 22.9 ± 4.1 19.6 ± 4.5
F 17.4*** 14.2*** 22.4***
Education level, y 0 22.8 ± 5.1 21.4 ± 3.9 17.4 ± 4.7
1–6 23.8 ± 5.1 22.0 ± 4.0 18.4 ± 4.9
7–12 25.7 ± 5.2 22.3 ± 4.2 19.3 ± 4.7
≥ 13 28.2 ± 5.3 22.8 ± 4.1 20.0 ± 4.7
F 133.9*** 11.4*** 34.0***
Housing form House 24.6 ± 5.3 22.4 ± 4.1 18.6 ± 4.7
Apartment 27.9 ± 5.1 22.0 ± 4.2 20.2 ± 4.8
t −16.3*** 2.3* −8.7***
No. of family aged > 19 y 1 23.2 ± 5.4 21.2 ± 3.9 17.2 ± 4.6
2 25.9 ± 5.7 22.1 ± 4.0 19.1 ± 4.9
3 25.4 ± 5.0 22.2 ± 4.1 19.1 ±  ± 4.7
4 25.4 ± 5.3 23.1 ± 4.3 19.2 ± 4.6
≥5 25.5 ± 5.3 22.7 ± 4.2 19.8 ± 4.7
F 10.9*** 9.8*** 8.6***
Health behaviors Smoking Ever 24.5 ± 5.3 21.8 ± 4.0 18.2 ± 4.6
Never 26.1 ± 5.5 22.4 ± 4.1 19.4 ± 4.8
t 5.7*** 2.8** 4.8***
Binge drinking Yes 24.8 ± 4.8 21.4 ± 4.1 19.0 ± 4.6
No 25.5 ± 5.5 22.3 ± 4.1 19.0 ± 4.8
t 2.2* 3.3*** 0.3
Physical activity Yes 25.8 ± 5.4 21.5 ± 3.7 18.7 ± 4.5
No 25.4 ± 5.5 22.5 ± 4.2 19.1 ± 4.9
t −1.9 6.1*** 2.6*
No. of times teeth brushed/d 0 22.3 ± 5.7 20.3 ± 3.5 17.6 ± 5.0
1 22.8 ± 5.0 21.7 ± 4.1 17.9 ± 4.8
2 24.8 ± 5.2 22.2 ± 4.0 18.6 ± 4.7
3 26.8 ± 5.4 22.7 ± 4.3 19.8 ± 4.6
≥ 4 28.2 ± 5.0 22.4 ± 4.2 20.2 ± 5.2
F 87.0*** 10.5*** 24.3***
Subjective health status Good 25.9 ± 5.4 22.4 ± 4.2 18.9 ± 4.8
Moderate 25.8 ± 5.5 22.3 ± 4.1 19.6 ± 4.7
Poor 24.2 ± 5.3 21.9 ± 4.0 18.3 ± 5.0
F 25.8*** 3.8* 17.0***
Physician-diagnosed chronic disease Hypertension Yes 24.6 ± 5.2 21.8 ± 4.0 18.6 ± 4.9
No 25.7 ± 5.5 22.4 ± 4.2 19.1 ± 4.8
t 4.5*** 3.1** 2.7**
Diabetes mellitus Yes 24.8 ± 5.1 21.9 ± 4.1 18.6 ± 4.8
No 25.5 ± 5.5 22.3 ± 4.1 19.1 ± 4.8
t 2.1* 1.5 1.5
Rhinitis Yes 27.7 ± 5.9 22.7 ± 4.2 20.3 ± 5.2
No 25.3 ± 5.4 22.2 ± 4.1 18.9 ± 4.8
t −6.6*** −1.7 −4.2***
Influenza-like illness Yes 26.9 ± 5.6 22.2 ± 3.7 19.8 ± 5.3
No 25.4 ± 5.5 22.3 ± 4.2 19.0 ± 4.8
t −3.6*** 0.4 −2.1*

Values are expressed as means ± standard deviation.

*p < 0.05.

**p < 0.01.

***p < 0.001.

Table 4
Factors associated with H1N1 preventive behavior scores
Model 1
Model 2
Model 3
β Standard error t p β Standard error t p β Standard error t p
Sex
 Men Reference Reference Reference
 Women 2.170 0.179 12.146 < 0.001 1.730 0.251 6.900 < 0.001 1.354 0.230 5.898 < 0.001
Region
 Rural Reference Reference Reference
 Urban 2.725 0.195 13.996 < 0.001 2.696 0.200 13.489 < 0.001 2.763 0.190 14.519 < 0.001
Age −0.028 0.007 −3.757 < 0.001 −0.031 0.008 −3.966 < 0.001 −0.021 0.007 −2.972 0.003
Marital status
 Single Reference Reference Reference
 Married 0.930 0.203 4.586 < 0.001 0.960 0.203 4.737 < 0.001 0.821 0.185 4.435 < 0.001
Income, USD
 ≤ 1000 Reference Reference Reference
 1001–2000 0.085 0.274 0.309 0.757 0.190 0.274 0.692 0.489 0.126 0.250 0.505 0.614
 2001–3000 0.230 0.287 0.802 0.423 0.234 0.288 0.814 0.416 0.071 0.263 0.271 0.786
 ≥ 3001 0.136 0.280 0.485 0.628 0.162 0.281 0.577 0.564 −0.119 0.256 −0.465 0.642
Education level, y
 0 Reference Reference Reference
 1–6 0.725 0.323 2.245 0.025 0.627 0.324 1.937 0.053 0.228 0.296 0.771 0.441
 7–12 1.946 0.354 5.496 < 0.001 1.766 0.358 4.930 < 0.001 1.314 0.328 4.011 < 0.001
 ≥ 13 3.650 0.417 8.748 < 0.001 3.257 0.424 7.688 < 0.001 2.738 0.387 7.073 < 0.001
Housing
 House Reference Reference Reference
 Apartment 0.894 0.227 3.933 < 0.001 0.679 0.229 2.968 0.003 0.687 0.209 3.285 0.001
No. of family aged < 19 years 0.243 0.136 1.790 0.073 0.273 0.136 2.015 0.044 0.086 0.124 0.697 0.486
Health behavior Smoking
Ever Reference Reference
Never 0.214 0.255 0.838 0.402 0.208 0.233 0.891 0.373
Binge drinking
Yes Reference Reference
No 0.750 0.336 2.233 0.026 0.579 0.307 1.889 0.059
Physical activity
No Reference Reference
Yes −0.312 0.211 −1.473 0.141 0.138 0.194 0.710 0.478
No. of times teeth brushed/d
3 Reference Reference
0 −1.202 0.574 −2.094 0.036 −0.914 0.525 −1.740 0.082
1–2 −0.908 0.201 −4.515 0.000 −0.800 0.184 −4.357 < 0.001
4–5 0.765 0.304 2.512 0.012 0.614 0.278 2.212 0.027
Subjective health status
Moderate Reference Reference
Poor −0.245 0.267 −0.918 0.359 0.168 0.233 0.722 0.471
Good 0.186 0.255 0.730 0.465 0.015 0.244 0.062 0.951
Physician-diagnosed chronic disease Hypertension
No Reference Reference
Yes 0.449 0.241 1.863 0.063 0.467 0.220 2.120 0.034
Diabetes
No Reference Reference
Yes 0.343 0.346 0.990 0.322 0.436 0.316 1.382 0.167
Rhinitis
No Reference Reference
Yes 0.061 0.350 0.174 0.862 −0.035 0.320 −0.110 0.912
Influenza-like illness
 No Reference
 Yes 0.835 0.366 2.283 0.022
Perceived efficacy
 Low Reference
 Moderate 2.529 0.272 9.311 < 0.001
 High 3.577 0.279 12.834 < 0.001
Anxiety
 Low Reference
 Moderate 1.516 0.180 8.422 < 0.001
 High 4.103 0.224 18.315 < 0.001
Adjusted R2 0.227 0.239 0.367
F 78.783 44.150 66.498
p <0.001 < 0.001 < 0.001

Figure & Data

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    Community-Based Risk Communication Survey: Risk Prevention Behaviors in Communities during the H1N1 crisis, 2010
    Image Image
    Figure 1 Flow chart of prevalence of illness-like-influenza and H1N1.
    Figure 2 Pie charts of (A) sources of information on H1N1 and (B) the proportion of participants who place the most trust in each source.
    Community-Based Risk Communication Survey: Risk Prevention Behaviors in Communities during the H1N1 crisis, 2010
    QuestionStrongly agreeTend to agreeNeither agree nor disagreeTend to disagreeStrongly disagree
    Preventive behavior
    I have frequently washed my hands. a601 (17.4)1829 (52.9)824 (23.8)199 (5.8)7 (0.2)
    I have not touched my mouth and nose with dirty hands.b370 (10.7)1495 (43.2)1230 (35.5)353 (10.2)12 (0.3)
    I have checked my temperature and observed symptoms such as cough, sore throat and so on.b232 (6.7)953 (27.5)1256 (36.3)878 (25.4)141 (4.1)
    I have coughed or sneezed while concealing my mouth or nose with a tissue.a246 (7.1)953 (27.5)1246 (36.0)918 (26.5)98 (2.8)
    I have frequently cleaned potentially infectious things that I might touch like door knobs.b131 (3.8)533 (15.4)1412 (40.8)1171 (33.9)212 (6.1)
    I have reduced my use of public transportation.b194 (5.6)576 (16.6)1266 (36.6)1301 (37.6)124 (3.6)
    I have frequently purified the air of a room.b322 (9.3)1206 (34.9)1252 (36.2)623 (18.0)55 (1.6)
    I avoided crowded places.a242 (7.0)836 (24.2)1321 (38.2)985 (28.5)75 (2.2)
    Perceived efficacy: I believe that … reduces risk of catching H1N1 influenza
    Reducing the number of people you meet over a day437 (12.6)1481 (42.8)1065 (30.8)448 (12.9)31 (0.9)
    Avoiding public transport444 (12.8)1430 (41.3)1138 (32.9)416 (12.0)34 (1.0)
    Cleaning or disinfecting things you might touch548 (15.8)1727 (49.9)937 (27.1)228 (6.6)21 (0.6)
    Washing your hands regularly with soap and water1061 (30.6)1918 (55.4)406 (11.7)70 (2.0)7 (0.2)
    Wearing a facemask when out in public794 (22.9)1685 (48.7)731 (21.1)208 (6.0)44 (1.3)
    Avoiding hospitals and general practices463 (13.4)1302 (37.6)1079 (31.2)554 (16.0)64 (1.8)
    Anxiety
    I was worried that I might be infected with the H1N1 influenza.377 (10.9)1483 (42.8)877 (25.3)681 (19.7)43 (1.2)
    I worried that there may not be enough medication for everyone.228 (6.6)1026 (29.6)1113 (32.1)1022 (29.5)73 (2.1)
    I was worried that once you become infected it will get worse and may lead to death.259 (7.5)943 (27.2)1051 (30.4)1103 (31.9)106 (3.1)
    I worried that there may not be enough vaccines for everyone.211 (6.1)954 (27.6)1152 (33.3)1065 (30.8)79 (2.3)
    I worried that this nationwide disease may cause a socio-economic disaster.224 (6.5)1074 (31.0)1252 (36.2)835 (24.1)76 (2.2)
    Overall, how worried were you?333 (9.6)1031 (29.8)1396 (40.3)651 (18.8)50 (1.4)
    n (%) or Mean ± SD
    SexMen1608 (46.4)
    Women1854 (53.6)
    RegionUrban1988 (57.4)
    Rural1474 (42.6)
    Age, y19–29412 (11.9)
    30–39587 (17.0)
    40–49760 (22.0)
    50–59601 (17.4)
    60–69557 (16.1)
    ≥ 70545 (15.7)
    Marital statusSingle (not married, divorced, widowed)1004 (29.0)
    Married2456 (71.0)
    Income, US$≤ 1000786 (24.8)
    1001–2000651 (20.5)
    2001–3000667 (21.0)
    ≥ 30011071 (33.7)
    Education, y0436 (12.6)
    1–6708 (20.5)
    7–121560 (45.1)
    ≥ 13757 (21.9)
    HousingHouse2535 (73.2)
    Apartment927 (26.8)
    No. of family aged >19 y1195 (5.6)
    21640 (47.4)
    3862 (24.9)
    4534 (15.4)
    ≥ 5231 (6.7)
    Health behaviorsSmokingEver1254 (36.3)
    Never2205 (63.7)
    Binge drinkingaYes262 (7.6)
    No3200 (92.4)
    Physical activitybYes771 (22.3)
    No2690 (77.7)
    No. of times teeth brushed/d091 (2.6)
    11916 (55.3)
    2440 (12.7)
    31476 (42.6)
    ≥ 4383 (11.1)
    Subjective health statusGood1506 (43.5)
    Moderate1224 (35.4)
    Poor732 (21.1)
    Physician-diagnosed chronic disease, yesHypertension655 (18.9)
    Diabetes mellitus249 (7.2)
    Rhinitis238 (6.9)
    Influenza-like illnessYes173 (5.0)
    No3289 (95.0)
    Preventive behavior25.5 ± 5.5
    Perceived efficacy22.3 ± 4.1
    Anxiety19.0 ± 4.8
    Preventive behaviorPerceived efficacyAnxiety
    SexMen24.6 ± 5.221.9 ± 4.118.5 ± 4.7
    Women26.2 ± 8.922.5 ± 4.119.5 ± 4.8
    t−8.5***−4.3***−6.2***
    RegionUrban27.0 ± 5.321.7 ± 4.119.5 ± 5.1
    Rural23.4 ± 5.023.1 ± 4.018.4 ± 4.3
    t20.1***−9.9***7.1***
    Age, y19–2926.7 ± 5.122.6 ± 4.419.9 ± 4.6
    30–3927.8 ± 5.523.2 ± 4.120.0 ± 4.8
    40–4926.2 ± 5.522.4 ± 4.319.4 ± 4.7
    50–5924.7 ± 5.021.9 ± 4.018.6 ± 4.7
    60–6924.3 ± 5.121.9 ± 4.018.5 ± 4.8
    ≥ 7023.1 ± 5.221.5 ± 3.917.7 ± 4.9
    F60.7***12.1***19.3***
    Marital statusSingle (not married, divorced, widowed)24.7 ± 5.422.1 ± 4.118.6 ± 4.8
    Married25.8 ± 5.522.3 ± 4.119.2 ± 4.8
    t−5.2***−1.0−3.0**
    Income, $≤ 100024.4 ± 5.621.6 ± 4.118.0 ± 5.0
    1001–200025.3 ± 5.122.5 ± 3.918.7 ± 4.9
    2001–300026.3 ± 5.422.4 ± 4.219.7 ± 4.7
    ≥ 300125.8 ± 5.622.9 ± 4.119.6 ± 4.5
    F17.4***14.2***22.4***
    Education level, y022.8 ± 5.121.4 ± 3.917.4 ± 4.7
    1–623.8 ± 5.122.0 ± 4.018.4 ± 4.9
    7–1225.7 ± 5.222.3 ± 4.219.3 ± 4.7
    ≥ 1328.2 ± 5.322.8 ± 4.120.0 ± 4.7
    F133.9***11.4***34.0***
    Housing formHouse24.6 ± 5.322.4 ± 4.118.6 ± 4.7
    Apartment27.9 ± 5.122.0 ± 4.220.2 ± 4.8
    t−16.3***2.3*−8.7***
    No. of family aged > 19 y123.2 ± 5.421.2 ± 3.917.2 ± 4.6
    225.9 ± 5.722.1 ± 4.019.1 ± 4.9
    325.4 ± 5.022.2 ± 4.119.1 ±  ± 4.7
    425.4 ± 5.323.1 ± 4.319.2 ± 4.6
    ≥525.5 ± 5.322.7 ± 4.219.8 ± 4.7
    F10.9***9.8***8.6***
    Health behaviorsSmokingEver24.5 ± 5.321.8 ± 4.018.2 ± 4.6
    Never26.1 ± 5.522.4 ± 4.119.4 ± 4.8
    t5.7***2.8**4.8***
    Binge drinkingYes24.8 ± 4.821.4 ± 4.119.0 ± 4.6
    No25.5 ± 5.522.3 ± 4.119.0 ± 4.8
    t2.2*3.3***0.3
    Physical activityYes25.8 ± 5.421.5 ± 3.718.7 ± 4.5
    No25.4 ± 5.522.5 ± 4.219.1 ± 4.9
    t−1.96.1***2.6*
    No. of times teeth brushed/d022.3 ± 5.720.3 ± 3.517.6 ± 5.0
    122.8 ± 5.021.7 ± 4.117.9 ± 4.8
    224.8 ± 5.222.2 ± 4.018.6 ± 4.7
    326.8 ± 5.422.7 ± 4.319.8 ± 4.6
    ≥ 428.2 ± 5.022.4 ± 4.220.2 ± 5.2
    F87.0***10.5***24.3***
    Subjective health statusGood25.9 ± 5.422.4 ± 4.218.9 ± 4.8
    Moderate25.8 ± 5.522.3 ± 4.119.6 ± 4.7
    Poor24.2 ± 5.321.9 ± 4.018.3 ± 5.0
    F25.8***3.8*17.0***
    Physician-diagnosed chronic diseaseHypertensionYes24.6 ± 5.221.8 ± 4.018.6 ± 4.9
    No25.7 ± 5.522.4 ± 4.219.1 ± 4.8
    t4.5***3.1**2.7**
    Diabetes mellitusYes24.8 ± 5.121.9 ± 4.118.6 ± 4.8
    No25.5 ± 5.522.3 ± 4.119.1 ± 4.8
    t2.1*1.51.5
    RhinitisYes27.7 ± 5.922.7 ± 4.220.3 ± 5.2
    No25.3 ± 5.422.2 ± 4.118.9 ± 4.8
    t−6.6***−1.7−4.2***
    Influenza-like illnessYes26.9 ± 5.622.2 ± 3.719.8 ± 5.3
    No25.4 ± 5.522.3 ± 4.219.0 ± 4.8
    t−3.6***0.4−2.1*
    Model 1
    Model 2
    Model 3
    βStandard errortpβStandard errortpβStandard errortp
    Sex
     MenReferenceReferenceReference
     Women2.1700.17912.146< 0.0011.7300.2516.900< 0.0011.3540.2305.898< 0.001
    Region
     RuralReferenceReferenceReference
     Urban2.7250.19513.996< 0.0012.6960.20013.489< 0.0012.7630.19014.519< 0.001
    Age−0.0280.007−3.757< 0.001−0.0310.008−3.966< 0.001−0.0210.007−2.9720.003
    Marital status
     SingleReferenceReferenceReference
     Married0.9300.2034.586< 0.0010.9600.2034.737< 0.0010.8210.1854.435< 0.001
    Income, USD
     ≤ 1000ReferenceReferenceReference
     1001–20000.0850.2740.3090.7570.1900.2740.6920.4890.1260.2500.5050.614
     2001–30000.2300.2870.8020.4230.2340.2880.8140.4160.0710.2630.2710.786
     ≥ 30010.1360.2800.4850.6280.1620.2810.5770.564−0.1190.256−0.4650.642
    Education level, y
     0ReferenceReferenceReference
     1–60.7250.3232.2450.0250.6270.3241.9370.0530.2280.2960.7710.441
     7–121.9460.3545.496< 0.0011.7660.3584.930< 0.0011.3140.3284.011< 0.001
     ≥ 133.6500.4178.748< 0.0013.2570.4247.688< 0.0012.7380.3877.073< 0.001
    Housing
     HouseReferenceReferenceReference
     Apartment0.8940.2273.933< 0.0010.6790.2292.9680.0030.6870.2093.2850.001
    No. of family aged < 19 years0.2430.1361.7900.0730.2730.1362.0150.0440.0860.1240.6970.486
    Health behaviorSmoking
    EverReferenceReference
    Never0.2140.2550.8380.4020.2080.2330.8910.373
    Binge drinking
    YesReferenceReference
    No0.7500.3362.2330.0260.5790.3071.8890.059
    Physical activity
    NoReferenceReference
    Yes−0.3120.211−1.4730.1410.1380.1940.7100.478
    No. of times teeth brushed/d
    3ReferenceReference
    0−1.2020.574−2.0940.036−0.9140.525−1.7400.082
    1–2−0.9080.201−4.5150.000−0.8000.184−4.357< 0.001
    4–50.7650.3042.5120.0120.6140.2782.2120.027
    Subjective health status
    ModerateReferenceReference
    Poor−0.2450.267−0.9180.3590.1680.2330.7220.471
    Good0.1860.2550.7300.4650.0150.2440.0620.951
    Physician-diagnosed chronic diseaseHypertension
    NoReferenceReference
    Yes0.4490.2411.8630.0630.4670.2202.1200.034
    Diabetes
    NoReferenceReference
    Yes0.3430.3460.9900.3220.4360.3161.3820.167
    Rhinitis
    NoReferenceReference
    Yes0.0610.3500.1740.862−0.0350.320−0.1100.912
    Influenza-like illness
     NoReference
     Yes0.8350.3662.2830.022
    Perceived efficacy
     LowReference
     Moderate2.5290.2729.311< 0.001
     High3.5770.27912.834< 0.001
    Anxiety
     LowReference
     Moderate1.5160.1808.422< 0.001
     High4.1030.22418.315< 0.001
    Adjusted R20.2270.2390.367
    F78.78344.15066.498
    p<0.001< 0.001< 0.001
    Table 1 H1N1 preventive behavior, perceived effectiveness, and related anxiety

    Values are expressed as n (%).

    Government recommended behaviors.

    General preventive behaviors.

    Table 2 Participant characteristics

    Values are expressed as means ± standard deviation, or n (%).

    Going for a drink ≥ 2 times/week and drinking ≥ 7 (men) or ≥ 5 (women) glasses each time, during the past 12 months.

    Either vigorous exercise for ≥ 20 minutes on ≥ 3 of the previous 7 days, or moderate exercise for ≥ 30 minutes on ≥ 5 of the previous 7 days.

    Table 3 Preventive behavior, perceived effectiveness and anxiety by participant characteristic groups

    Values are expressed as means ± standard deviation.

    *p < 0.05.

    **p < 0.01.

    ***p < 0.001.

    Table 4 Factors associated with H1N1 preventive behavior scores


    PHRP : Osong Public Health and Research Perspectives
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